ADSC is the governing body for all sporting events in Abu Dhabi and is responsible for setting regulations in accordance to best international practices and the management of sport clubs and institutions.
The new ADSC brand aims to take the sports culture of Abu Dhabi to the next level with a strategic vision to create a global/regional hub of best in class sporting infrastructure, programs and sustainable community engagement.
Through strategic exploration and discussion with ADSC we uncovered the challenges of changing the mindsets of people in Abu Dhabi and the audiences within the four categories of international events, professional leagues, Amateur sports and community. The Vison: Build a brand that supports ADSC’s role of promoting a culture of sport.
A new identity was created in the form of a ribbon portraying lines based on the sports councils four categories. The ribbon also gave us the foundation to create a broader graphic language, which could be used on corporate collateral and supported by a vibrant visual language to promote events from community through to professional.