Al Fakher - USA, Al Fakher Special Edition
2014
The Art of Shisha

AL FAKHER SPECIAL EDITION

Background

Originally launched under the Arena brand name, Al Fakher’s range of cocktail shisha molasses was failing to capture share in the US market. We were asked to rename and redesign the range to appeal to the growing college market. 
Research helped us find out that our audience liked to mix molasses to create their own cocktails and share among friends.

True Vision

Surrounded by edgier competitors all trying to embody the “Fast & Furious” / tattoo oriented street look, Al Fakher needed to be altogether different and more relevant to shisha enthusiasts.

Creative Expression

Building on Al Fakher’s brand platform, we created 24 Sku’s that portray fresh and fun personalities by using a vibrant colour palette, custom made illustrations and a unique flavour based naming system - fit for a cocktail lounge.

Results

The end result are unique collectable tins each expressing their own 
individual character.

Share

CBA Memac

Al Saqr Business Tower, 24th Floor
Sheikh Zayed Road, Dubai, UAE
P.O.BOX 74170
Tel +971 4 3050 200
Fax +971 4 3050 255
© 2014 All Rights Reserved

We are a network of 11 offices distributed through out the world,
260 professionals working on projects from more than 30 countries.

CBA Global en
CBA France FR / EN
CBA UK EN
CBA Italy IT / EN
CBA Spain ES
CBA Turkey EN
CBA Middle East EN
CBA Asia Pacific EN
CBA North America EN
CBA Latin America EN

Type your search and hit return

SUBSCRIBE TO OUR NEWSLETTER

First Name

Last Name

Email address

You will need to confirm your address to activate your subscription
By clicking “Subscribe Now” you are agreeing to our Privacy Policy.

Terms and conditions

Property rights  
Copyrights   

All data, text, information, images, photography, videos or any other content shared on this website are protected by copyright.   Any reproduction, representation, use or adaptation, whatever the form, of all or an element of this site without the written consent of CBA group will be considered as a counterfeit act and falls under the penalties of Intellectual Property Code.   

Brand copyrights 
All named and logotyped brands and other distinctive signs, which appear on this website are CBA group’s property and / or of their clients. Consequently, any reproduction or representation, and any use of these distinctive signs are prohibited, except with a written consent of their owners.   

Links generation to www.cba-design.com   
The website allows the set up of an hypertext link pointing towards its content, except using the technic of « deep linking », i.e the pages of www.cba-design.com should not be integrated within another website pages, but accessible through the opening of a new window.   This authorization does not apply in any case to websites displaying controversial, pornographic, or xenophobic information or which could harm sensibility or cause public disorder.           

Website editor's responsibility   
Website content : 
CBA Group has attempted to ensure the accuracy and the update of the information contained on this website ; CBA Groupe reserves the right to amend, at any time and without notice, the content. However, CBA group cannot guarantee the accuracy, the precision or the comprehensiveness of the information carried on this website.

Website access :
CBA group’s companies cannot be held liable for any incovenience or damages related to the general use of Internet, notably in case of service breakdown, external intrusion, downloaded viruses, or damages caused to the equipment or software which would be linked to the use of this website.    

Links towards other sites :
The site might include links to other Internet websites. Given that CBA group can’t control these sites, CBA group cannot bear the responsibility for their contents, advertisments, products, services or any other material available on or from these websites. Moreover, CBA group cannot be held responsible for any damages or loss related to a trust relationship relating to the content, goods or services availables on these sites.  

Privacy policy
Visitors are made aware that all personal data collected on this website are automatically processed. Data collected are kept confidential and are aimed at the exclusive use of members and services of CBA group.
These personal data fall under the dispositions of law « Informatique et Libertés » of January 6, 1978. It is understood that the visitor is given a right of access, amendment or deletion of any personal data related to them, by sending a mail to :
CBA Fabien Godimus 96 rue Edouard Vaillant 92300 Levallois-Perret or by sending an email to fabien.godimus@cba-design.com