Sidr Honey is typically only available at local markets in the region – a rare and distinctive honey in its purest form, it is often doctored by vendors to maximise margins. Al Shifa wanted to make this special honey widely available in supermarkets and asked us to create packaging to reflect the qualities of this premium honey.
The history and provenance of this renowned honey are essential components of Sidr Honey’s calibre. To seed our creative concepts we first built a story of the ancient farming techniques, medicinal properties and cultural traditions surrounding this exceptional honey.
The story of Sidr Honey has been visually crafted into the region’s unique landscape to bring the story of Sidr Honey to life in both Arabic and English
The supermarket release of Sidr Honey has created a premium Arabian player in a market dominated by European brands.