UDV Holdings, Crazy Cock Whisky
2014
Going Crazy in Africa

CRAZY COCK WHISKY

Background

We were asked to create a whisky brand that would “instantly appeal to value driven drinkers in the East African market”. Driven by a need to truly stand-out in a cluttered market, we decided to create a character from scratch that would feature on every bottle and build an emotional connection with our audience through humour and irreverence.

True Vision

Inspired by C.M. Coolidge’s ‘Dogs Playing Poker’, Crazy Cock is an eccentric persona, with crazy eyes, a tailored suit and a love for the whisky that holds his name.

Creative Expression

Going beyond the beautiful and intricate design on the bottles, our audience could discover the stories and the edgy personality of ‘The Crazy Cock’ through Posters and POS communication.

Results

Recently released, Crazy Cock is already shaking up the category and setting the bar for value consumer brands.

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