Stix is a brand with distinctive stick shaped chips. But as a local player in a category dominated by international companies with lofty marketing budgets, Stix’s current design was getting lost on shelf and started losing market share.
We interviewed consumers and found that they preferred the small stick shape rather than the larger, messier chips of global competitors. So without the heavy marketing budget we decided to design the packs in a way that would bring the stick shape forward and stand out on shelf next to international competitors.
We designed a new vibrant logo based on a globe that instantly engages with the consumers eye and that would easily be adapted to POS material.
The Product shot was enhanced by adding a playful and energetic feel to the photography shot. Colour also played an important role in differentiating the brand against it's competitors - and a full shelf blocking study was conducted for maximum shelf pop. Lastly, fun POS material was created that emphasised each tin as a unique character highlighting characteristics associated with each unique flavour.